Type
In this manual, we will guide you through the entire visual communication of the BBDO brand.
Logo
Type
Color
Layout
Photography
Manifest
01.LOGO
There is one official BBDO logo
To be used in representing the company name. For certain offices that use BBDO in conjunction with another identity name (i.e. Clemenger BBDO) there are suggestions on the following page.
The logo as it is to be generally used has one color for the primary BBDO logo (Red Pantone 1795).
LOGO CONSTRUCTION
Our logo was create from the font we used, Gotham. We removed the spacing between the letters and made the letters “BBDO” a shape, for the brand to adapt both to being used alone, as well as being used as a mask in layouts.
LOGO CONSTRUCTION
Our logo was create from the font we used, Gotham. We removed the spacing between the letters and made the letters “BBDO” a shape, for the brand to adapt both to being used alone, as well as being used as a mask in layouts.
LOGO CLEARSPACE
The protection area, protects the logo and the noise symbol may Compromising it’s readability.
No graphics should invade this area, only the background color or photograph where the logo and/or symbol are applied.
The magenta lines in the diagram besides, determine the protection area of the brand in relation to corners, other marks and graphic elements.
LOGO SCALE
For readability and recognition of the logo and symbol are preserved, in the diagram on the side was established minimum sizes for print media (mm) and digital (px).
LOGO COLOR
to be used in representing the company name. For certain offices that use BBDO in conjunction with another identity name (i.e. Clemenger BBDO) there are suggestions on the following page.
The logo as it is to be generally used has one color for the primary BBDO logo (Red Pantone 1795).
LOGO COLOR
BBDO has 17.200 employees in 287 branches in 77 countries. For such a big brand, we had to define rules that bring unity to the brand, ensuring that the new logo works in such a complex system.
02.TYPE
Our type is Gotham
We chose a strong and striking font. The Gotham.
The Gotham typefac was designed by Jonathan Hoefler and Tobias Frere-Jones in 2000.
A sans serif that shares many attributes of typography’s ‘geometric’ genus, Gotham was inspired by a style of bold capital letters that evolved outside the typographic tradition in the early twentieth century, common to lithographed posters, enamel signs, and commercial facades throughout New York City.
TYPE WEIGHT
Let’s take advantage of the classic and graphic form of the typeface to create impactful layouts that will make your brand stand out.
TYPE LAYOUT
Let’s take advantage of the classic and graphic form of the typeface to create impactful layouts that will make your brand stand out.
TYPE LAYOUT
Let’s take advantage of the classic and graphic form of the typeface to create impactful layouts that will make your brand stand out.
TYPE BOLD
For important moments, we will highlight information with bold typography.
03.COLOR
RGB COLOR
Contemporary brands have become increasingly digital, and one of the visual codes of this universe is the vibrant colors inspired by canvases.
To connect the new BBDO brand to current times, we made the red even more resonant, referring to the RGB of screens. The result is a bolder, more attractive, and more confident palette.
COLOR PRIMARY
to be used in representing the company name.
For certain offices that use BBDO in conjunction with another identity name (i.e. Clemenger BBDO) there are suggestions on the following page.
The logo as it is to be generally used has one color for the primary BBDO logo (Red Pantone 1795).
COLOR SECONDARY
Secondary colors serve to support communication.
We use vibrant and modern colors for these details.
COLOR LAYOUT
For some details, we can use our secondary colors in the layouts.
04.LAYOUT
LAYOUTS SHAPES
Layouts can be made from variations of our logo shapes.
01.
LAYOUTS
LOGOSHAPE
LAYOUTS LOGOSHAPE
The shapes of our logo are perfectly suited to be used as masks in layouts.
LAYOUTS LOGO SHAPE
We can use it in different proportions.
02.
LAYOUTS
DO SHAPE
LAYOUTS DO
The letters “d” and “o” in our logo form the word “do”. This can be ideal for use in some layouts.
LAYOUTS DO
We can use it in different proportions.
03.
LAYOUTS
B SHAPE
LAYOUTS B
04.
LAYOUTS
D SHAPE
LAYOUTS D
LAYOUTS D
05.
LAYOUTS
O SHAPE
LAYOUTS O
LAYOUTS O
LAYOUTS OVERVIEW
Let’s explore other layout options
05.PHOTOGRAPHY
PHOTOGRAPHY
Our photography inspires our audience of young and old, rich and poor, customers and partners, local and global.
In addition to campaign frames and videos created by us.
PHOTOGRAPHY FRAMES
At BBDO, we produce a lot of images in our campaigns. They are great options for use. Let’s create impactful visuals that will bring your brand to life!
PHOTOGRAPHY PEOPLE
People are the main protagonists of our work. That’s why they have a priority in our communication.
Let’s create campaigns that connect with your audience and bring them closer to your brand.
06.MANIFEST
MANIFEST
Our brand can manifest itself in various ways, across different environments.
